Brief description of the organisation/initiative
CLICKVISION Digital is a digital marketing agency that offers various services from the digital universe but mainly marketing-related services. Currently, the company primarily focuses on content writing. They offer services which are done promptly and cost cheaper than usual. CLICKVISION provides SEO, link building, social media management, PPC, SMM, graphic and web design and web development services.
CLICKVISION delivers extensively researched, data-backed and keyword-rich content that turns visitors into loyal customers. The statistics have proven that search engines favour content before anything else. The team’s estimated workload goes beyond 5M words per month. CLICKVISION has experience in working in the most complex niches, which gives them an advantage over the competition.
The team specialises in product reviews, buying guides, informative content, listicles, copywriting, press releases, blog posting, proofreading and editing.
Challenge overview
CLICKVISION was an opportunity rather than a challenge. That is mostly because people got used to working from home, which gave them the flexibility to work whenever they want. All that resulted in smoother development and expansion of the company. Covid-19 did not affect the workflow and maintenance of the company, rather it helped them scale up because they managed to hire more workers that would work online and remotely.
Establishment of the organisation/initiative/enterprise
Dimitar Talevski’s thoughts and ideas came up after learning and doing digital marketing for a few years professionally. Then, Dimitar stopped asking himself how he could earn online and began thinking about how he could help all businesses out there with the knowledge he possessed. After that, everything was moving slowly and steadily. When Dimitar felt confident, he founded the company in Sweden, hired the right people and began operating.
Management structure and governance
Dimitar Talevski is a digital marketer, SEO specialist, niche websites builder, and founder of CLICKVISION. He entered the digital marketing world when he was only 15 years old. Since then, he has been working mostly with small business owners and eCommerce businesses and successfully improved their online presence and increased their sales.
The team behind CLICKVISION is made of goal-driven people who work hard to satisfy their customers’ needs and solve problems their clients have. Marija Ivanova is the manager and a content creator of CLICKVISION Digital, Nikola Atanasovski is the HR coordinator, Hristijan Markovski is an outreach specialist at CLICKVISION Digital and Hristijan Takov is SEO Keyword Research Specialist.
The company consists of around 50 employees, both full-time and part-time.
Principles of work, objectives and activities
CLICKVISION Digital lays on the principles of saving time and money and, most importantly, preserving clients from stress.
- Save time, money, and headache by handling multiple projects for just one business
- Building an online presence while focusing on doing actual business. Or while you simply relax – no huge present for busy entrepreneurs than time for themselves and their favourite people
- Create authority as an expert in your field
- Grow traffic and increase sales
- Giving bonus advice on SEO and how to rank on Google
- Offer flexible payment options
Target groups
CLICKVISION is targeting people and companies that desire to grow digitally and expand their businesses.
Innovation
CLICKVISION runs with a clear motive that drives the willpower to meet the client’s goals. Following the latest digital marketing trends, the company assures its clients with high performance, Return on Investment (ROI) focused, meaning taking a strategic approach and brave decision-making, marketing expertise and a professional approach to each client and business.
Key partners
CLICKVISION has certified partners, such as Google, Bing, Microsoft, YouTube, Semrush and Hubspot.
Impact and Evaluation
The impact of CLICKVISION’s mission is to provide an all-in-one digital marketing agency by taking all of its marketing needs under its wing. With CLICKVISION, there will be no more wasted time on blog creation and website design, social media posts and logo creation. The company does it all. All of the different agencies are in one agency.
Recommendations
CLICKVISION helps its clients to expand their business initiatives by mix-matching various services. The best practice can be adopted in other countries by bringing together a team of marketing specialists in one company. The fact that it has diversity in its working environment makes it a best practice. CLICKVISION already has international clients and customers and, therefore, it is not a problem to adapt it to another country. The company takes care of SEO, PPC, Graphic Design, Web Development, Content Writing and CRO projects altogether. The team can handle multiple projects for just one business. Everything is done in-house, which is a huge advantage. Clients do not struggle with hiring different agencies to do all the small projects.
Lessons Learned
Running such a business takes guts and courage. CLICKVISION helps its clients with experience, and the knowledge obtained solves any problem. Whether the issue is a minor or a bigger one, it will take the team just a little time to create the strategy and action plan to solve the problem. The lesson learned revolves mainly around teamwork. The team is open to working with anybody who needs help with their brand, company, or business. Not giving up has been the most significant lesson that the team behind CLICKVISION has achieved.
References
CLICKVISION website.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Commission. Neither the European Union nor the granting authority can be held responsible for them.