Brief description of the organisation/initiative
Creative Art is a small business, a marketing agency that works with graphic design, marketing and printing solutions. The company specialises in producing branded t-shirts, bags, socks, and tea cups but also does digital work such as logos and various designs.
Challenge overview
The pandemic was not a problem for the company. On the contrary, Creative Art perceived it as a real challenge at the right time. The company introduced the Digital Marketing and Graphic Design service by using the social networks Facebook and Instagram as well as Google Ads as a combo service that is a powerful weapon for such a “lockdown” time as the Covid-19 pandemic.
Clients realised that it was the ideal solution for their business, services Creative Arts offered were accepted well by the clients. So the founder took matters into his own hands and worked directly on their pages to develop specialised ads.
Establishment of the organisation/initiative/enterprise
The biggest motivation was that Ivan Stojanovski wanted to develop marketing in Bitola and North Macedonia, in general. He worked for the success of his clients. His clients are his pride and motivation above all. The harder he works, the better and getting the company’s success is fulfilling and motivating for larger projects. The results achieved motivate Ivan to continue producing more designs and more advertisements.
Management structure and governance
Creative Art is a for-profit company. Ivan Stojanovski is the founder and art director. He works above all to satisfy the clients and surpass themselves. When doing something you love, profit comes naturally. There is not much to manage. It is a small business, and they work on their own.
Principles of work, objectives and activities
The principles are consistency and discipline. That is where the goals lie. Ivan’s objective is to make his customers satisfied so they would come back again. Ivan has established a small community of followers and clients by creating high-quality designs and prints.
Target groups
Creative Art is for everyone who loves design and cool prints, no matter their age.
Innovation
Branding and design have been around for a long, however, by offering customised branding and special design, Ivan tries to make everyone happy and satisfied. The innovation lies within the idea that design is what buys and sells today, and marketing must always look good. Creative Art does not do outreach or sales. They focus on marketing for themselves and their clients.
Key partners
Some of the key partners of Creative Art are the travelling agencies Hera Tours and Palas. Additionally, Ivan works with Porta Jazz, Ulaf ste coffee shop, night club Hush, the local swimming pool and much more.
Impact and Evaluation
Positive impact comes from clients’ satisfaction and the success of the business. Cool designs bring joy and successfully completed tasks. The company itself benefits because of its reputation and also the clients and customers who are coming back for more custom designs and prints.
Recommendations
This best practice can be adapted to another country because of the cultural context it brings when printing for clients and customers. If you provide quality service to a customer, they will come back again. In other words, it is recommended to invest yourself in the job or a project so people will say nice words about you and the organisation.
Lessons Learned
Lessons learned are not giving up and always trying to satisfy the customers because they are the ones that keep the business going. If they go and spend their money elsewhere, you put yourself and your business at risk, and therefore instead of expanding, you are decreasing your sales and customers.
References
Creative Art Facebook page.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Commission. Neither the European Union nor the granting authority can be held responsible for them.