Sector: Digital Website: www.karaokeone.tv
Brief description of the organisation/initiative
LISARI SRL is an Innovative Italian SME born from the LUISS ENLABS Acceleration Program managed by LVENTURE GROUP SPA. The company’s mission is to create the first mobile talent show, available to everyone thanks to mobile apps (multi-platform and multi-device). The digital service is called Karaoke One. It is a worldwide digital platform that allows people to create their video clips (with a karaoke experience) and to gain new followers to become famous.
Challenge overview
During the Covid-19 pandemic, the on-demand streaming services received significant market demand. Karaoke One had the opportunity to grow faster, gather more feedback from early adopters and has allowed the company to design a business model analysis methodology to implement the best solution: the freemium business model.
Establishment of the organisation/initiative/enterprise
Everything was born from an already existing market validation. The team wanted to improve the offer that already had an international demand. LISARI SRL had given the “made in Italy” touch to a service of worldwide use. It stems from the professionalism of the co-founders in app and game development for Microsoft’s Xbox game consoles.
Management structure and governance
The Company is a for-profit organisation, managed by a Sole Director (the CFO and co-founder Chiara Parato) with a Non-Executive Board composed of the other co-founders: Antonio Vecchio, Domenico Rosito, Giovanni Parato and Marco Grasso. Today, the company has a Board of Directors composed of Antonio Vecchio (CEO), Marco Grasso (CTO) and Sergio Contaldo (IR). The Non-Executive Board of Founders manages all the ordinary initiatives.
Principles of work, objectives and activities
The team gives everyone the opportunity to sing and share its own talent with the apps available on Microsoft, Google, Huawei and Apple stores.
The company plans Yearly by Yearly, with a Quarter based Investor Report. The main activities are based on product update delivery and business development, for example, marketing plans, traffic acquisition in partnership with Rolling Stone, and publishing app upgrades and new cloud services. The company adopted Lean Management with a SCRUM approach based on two weeks per sprint.
Target groups
The service is available worldwide, the team wants to give the opportunity to everybody to become famous!
Innovation
LISARI SRL is one of the first full-remote companies with a SCRUM methodology to work with all the employees, collaborators, and directors. With the best planning strategy, the team can achieve everything in time.
Key partners
LISARI SRL is in partnership with Microsoft Corporation, Apple Corporation, RS Productions, Rolling Stone, Armenian State Symphony Orchestra, K&L Gates Lawyer Firm and Publishers of the music industry.
Impact and Evaluation
LISARI SRL encourages reducing the emissions of Co2, improving the welfare of the employees and reducing the digital stress day by day.
Recommendations
LISARI SRL suggests respecting the daily time of people to enjoy their jobs and giving them the time-sensitive window to recharge their wellness. SCRUM methods can help to reduce stress and errors.
Lessons Learned
Errors are common, and the management team has to expect at least two strategies to reduce the unplanned events during every sprint.
References
LISARI SRL website.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Commission. Neither the European Union nor the granting authority can be held responsible for them.